Why Fan-Made Works Should Be Taken More Seriously
Let’s talk fan-made works for a second, particularly fan art and fanfiction. There have been plenty of arguments questioning whether or not fan-made creative works should be considered valid in the world of content creation. In fact, fanfiction has often been referred to as writing that doesn’t require...
Why Do Liminal Spaces Feel Like An Altered Reality?
Picture this. The nearest clock strikes midnight, and you find yourself in the parking lot of an abandoned K-Mart, underneath the only lamp post that isn’t flickering. The store’s lot is full of potholes and cracks, all of which extend towards the neighboring lot, where an old Chinese...
The Discussion On Hostile Architecture: A Public Service Or Infringement On Human Rights?
Hostile architecture, also known as defensive architecture, hostile design, unpleasant design, or defensive urban design, is all around us; however, until recently, the topic of this design trend had been largely unnoticed. It isn’t difficult to tell whether or not a design element is defensive: Windows with decorative spikes...
Green Architecture Elevated With The Growth Of Shipping Container Architecture
With sustainability quickly gaining momentum across the world, architects have been looking into more environmentally conscientious alternatives to building materials. Over the past decade, shipping containers have emerged as a reliable option for building. Since shipping an empty container back to its country of origin is too costly, cargo containers...
How Architecture Affects The Masses
When Michael Murphy, co-founder and CEO of MASS Design Group, took the stage at the 2016 annual TED conference in February, he focused on the effects simple architectural designs can have on an entire community. He asserted, “Architecture can be a transformative engine for change.” As a whole, we view...
How Social Media Became The House Of High Fashion
Today’s generation of fashionistas didn’t gain their status by taking a stroll down the catwalk. In fact, fashion trends today don’t usually come from famous designers like in the past. If you’re familiar with the movie “The Devil Wears Prada,” then you should be aware of...
Unconventional Campaigns For Seriously Spooked-Out Films
Halloween is upon us and in the spirit of All Hallows’ Eve, here is your obligatory spooky blog post for the year. To make things more interesting and relevant to the world of marketing, I figured that should we delve into a specific kind of advertising: Horror film marketing. Because...
A Millennial’s Guide: Marketing x Snapchat
Snapchat has come a long way since its September 2011 launch, from trying to absorb developers Evan Spiegel, Bobby Murphy, and Reggie Brown’s almost absurd initial concept of sending temporary images to having over 100 million users happily sending off seconds-long pictures and videos that are decked out in...
Get More Out Of Your Creative With These Tested Tips
If you are responsible for applying any kind of creative, photography, art, or imagery to drive a desirable action – you should read this post to the end. Using creative similar to those that have performed well in the past is a great place to start when charged with a creative...