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Case Study - Alucobond

Alucobond Logo


Re-establish Alucobond as the true brand leader within the Aluminum Composite Material (ACM) category for the North American Architectural Market.


The SWOT analysis indicated that Alucobond uniquely offered the following:

  • Product originator
  • Strong brand awareness
  • Exclusive national network of high quality fabricators
  • Quality of product and process

Strategic Considerations:

  • Print media is still seen as a viable medium if used tactically
  • Architects visit Architectural blog sites on a daily basis
  • 70% of Architects are influenced in product selection by their peers
  • Video is becoming more popular as a research tool
  • Social media is growing in its use by Architects
  • Changing demographics of firms
Corporate Brochure
Fully Responsive Website

Media Tactics 2013:

Media Tactics 2016:

Print Ad Series


Our fully integrated approach has resulted in the following:

  • More visits to the website
  • Sample requests have risen substantially
  • Social media is growing with the blog being the #2 most visited page after the homepage
  • Since 2013 sales volume and market share have increased