We have all heard the saying "content is king," which refers to the importance of content in modern marketing participation. But what is quality content? The quality of content depends on a number of things such as your industry, your audience, and even your prospective clientele. Although social media outlets may differ for what works for any given company in the construction products market, every company can benefit from a business blog.
Business blogging offers a plethora of advantages. One of these includes thought leadership. Now, thought leadership can be difficult to achieve but what a blog allows your company to do is showcase your specific expertise. For instance, if you sell an exterior building product, your blog may focus on: the history of what you sell, interesting projects, what are its benefits, your unique testing, sustainable attributes, etc. A business blog allows your company to produce a voice, that may otherwise not be vocalized.
Another advantage of blogging is referral traffic. Social media content creates powerful staying power within search engines, but even better than social is a blog within your website that brings readers into your home base. Your home base is your website, it is where users come to learn and be pushed farther down the sales funnel to become potential leads.. An active blog, one that is uploaded on a weekly basis, is continuously pushing keyword-rich, valuable content through Google. Search is still an incredibly important component of any marketing strategy.
Lastly, a business blog can enable lead generation when embedded with a lead-generating mechanism. For instance, at the bottom of each post you have a series of samples, CEU courses, contact forms, etc. that an interested party must fill out to gain or access more information. These are high quality leads, as they are from users seeking information directly from your site, versus buying lists or other options for gaining leads.
There is no one-size-fits-all mentality when it comes to social media, yet a business blog is something that can benefit anyone. In order to product a proper business blog there are a series of must-have components. Stay tuned... The Must-Haves Of Business Blogging coming soon!