How Architecture Affects The Masses
When Michael Murphy, co-founder and CEO of MASS Design Group, took the stage at the 2016 annual TED conference in February, he focused on the effects simple architectural designs can have on an entire community. He asserted, “Architecture can be a transformative engine for change.” As a whole, we view...
How Social Media Became The House Of High Fashion
Today’s generation of fashionistas didn’t gain their status by taking a stroll down the catwalk. In fact, fashion trends today don’t usually come from famous designers like in the past. If you’re familiar with the movie “The Devil Wears Prada,” then you should be aware of...
The Dark Side of Live Streaming Culture
Last year, Facebook launched live video streaming to the one billion people using the site. Chief executive Mark Zuckerberg expressed desire for a product that would support the “personal and emotional and raw and visceral” ways people communicate. Today, live-streaming has become a major trend on social media used for...
Six Components of a Good Tweet
In the age of social media, people are highly dependent on information that comes from various social media platforms. Content is king in this day and age, and the information that you produce on your social media accounts can determine how influential you become in the social sphere. One successful...
Social Media’s Role in the Architectural Market
We live in an age where copious amounts of information can fly across the world in a matter of seconds. In this era, content is king and there is an insatiable hunger for content that would quickly surface and become consumed. This cultural phenomenon in which massive amounts of data...
Why Wendy’s Brilliant Social Media Marketing Won’t Work For You
Large consumer brands, like Wendy’s, have had numerous successful runs on Twitter showcasing their more sassy side, but this concept does not work for everyone. Although clever and witty, when it comes to products manufacturers we don’t recommend you go around roasting your Twitter audience and here are...
The Four Big Social Media Trends of 2016
2016 has been a wild ride. We’ve experienced some great things and some things that were not so great. Nevertheless, the breakneck speed at which 2016 went certainly showed in the explosive, dynamic changes in social media trends. Here are four big changes social media experienced this year. 1....
Memejacking - Marketing Success or a Disaster in the Making?
Social media strategists are always looking for new, fresh ways of marketing to their audience in order to encourage better customer relationships and to establish strong brand loyalty. The world of social media is a dizzying, fast-paced maelstrom that requires quick, smart thinking in order to develop a solid social...
Unconventional Campaigns For Seriously Spooked-Out Films
Halloween is upon us and in the spirit of All Hallows’ Eve, here is your obligatory spooky blog post for the year. To make things more interesting and relevant to the world of marketing, I figured that should we delve into a specific kind of advertising: Horror film marketing. Because...