How Important Is Empathy When It Comes To Social Media
Over the years, social media has been regarded by many as a place where people are seemingly soulless and unfeeling. Anonymity gives every internet user a bit of courage to say and do things that they would never do in person. And while this ultimately points to an age of...
IHOB And Other Rebranding Blunders Over The Years
Do you order pancakes or burgers from IHOB? In case you don’t know what’s going on in the world of rebranding, IHOP, also known as the place you hit up to wash down stacks on stacks of flapjacks, in an elaborate marketing ploy, recently announced that it was...
Why Do Liminal Spaces Feel Like An Altered Reality?
Picture this. The nearest clock strikes midnight, and you find yourself in the parking lot of an abandoned K-Mart, underneath the only lamp post that isn’t flickering. The store’s lot is full of potholes and cracks, all of which extend towards the neighboring lot, where an old Chinese...
What Does Our Future With Technology Look Like?
Technology today has developed to the point where what was once unfathomable decades ago is now a possibility. Entire libraries of information are accessible from a device that can easily fit in your back pocket. Cars are being built with the ability to not only operate off of renewable sources,...
The Discussion On Hostile Architecture: A Public Service Or Infringement On Human Rights?
Hostile architecture, also known as defensive architecture, hostile design, unpleasant design, or defensive urban design, is all around us; however, until recently, the topic of this design trend had been largely unnoticed. It isn’t difficult to tell whether or not a design element is defensive: Windows with decorative spikes...
Social Media Trends To Look Out For In 2018
2018 is here, and that means that a new wave of social media trends is expected to come in. Regardless of whether the newest fad comes in the form of an outlandish meme or YouTube’s newest golden child, the fact of the matter is that change is coming. There...
How Market Research and Brand Loyalty Contribute to Apple’s Success
For years, it was been widely believed that Apple didn’t conduct market research. In fact, the late Steve Jobs had a somewhat dismissive attitude towards focus groups. He reiterated that “customers don’t know what they want until you show it to them,” which really raised the questions: how...
Green Architecture Elevated With The Growth Of Shipping Container Architecture
With sustainability quickly gaining momentum across the world, architects have been looking into more environmentally conscientious alternatives to building materials. Over the past decade, shipping containers have emerged as a reliable option for building. Since shipping an empty container back to its country of origin is too costly, cargo containers...
Social Media Tactics In The Music Industry
In order to remain relevant in the music industry today, artists are typically required to constantly produce brand new content and maintain contact with their fan base. As an artist, your job isn’t only to entertain, but to also build brands. Through the decades, fan interaction with artists have...