Memejacking - Marketing Success or a Disaster in the Making?
Social media strategists are always looking for new, fresh ways of marketing to their audience in order to encourage better customer relationships and to establish strong brand loyalty. The world of social media is a dizzying, fast-paced maelstrom that requires quick, smart thinking in order to develop a solid social...
Unconventional Campaigns For Seriously Spooked-Out Films
Halloween is upon us and in the spirit of All Hallows’ Eve, here is your obligatory spooky blog post for the year. To make things more interesting and relevant to the world of marketing, I figured that should we delve into a specific kind of advertising: Horror film marketing. Because...
A Millennial’s Guide: Marketing x Snapchat
Snapchat has come a long way since its September 2011 launch, from trying to absorb developers Evan Spiegel, Bobby Murphy, and Reggie Brown’s almost absurd initial concept of sending temporary images to having over 100 million users happily sending off seconds-long pictures and videos that are decked out in...
Get More Out Of Your Creative With These Tested Tips
If you are responsible for applying any kind of creative, photography, art, or imagery to drive a desirable action – you should read this post to the end. Using creative similar to those that have performed well in the past is a great place to start when charged with a creative...
When In Doubt, Laugh It Out: Brands Market Sensitive Products Through Humor
Advertising is a loud space where brands are everywhere and awareness is becoming more competitive. But, what happens when you sell a less than sexy product? How do you go about selling “sensitive” products in this competitive space? These top brands have pushed their way into the advertising space with...
16 Resources That Will Make You Better At Social Media
There are so many social media platforms, different types of content to share and audiences to reach. How you go about sharing quality content, driving traffic to your website and ultimately creating leads for your business is a full-time job. Staying ahead of the curve can mean all the difference...
Some Of The Latest Changes In Social Media For Marketers
For social marketers, 2016 is shaping up to be an exciting year. No one can afford to stand still in a competitive market, and as a result we are seeing many platforms come out with new features and changes. As more brands adopt these new platforms and features, your social...
Business Card Designs That Wouldn’t Get Trashed
Across all disciplines, business cards remain as the most practical method of introducing one’s business or services among prospective clients. They are a timeless, tangible gesture that have been exchanged for years, and continue to do so. However, many business cards meet their fate by being thrown into an...
Social Media Mistakes Marketers Make
Terminology: When describing to clients social media terminology you’d be surprised how some marketers explain terms incorrectly. For instance, Twitter's potential reach is one of the most commonly misunderstood social terms. When submitting social analytics to explain ROI to clients, you will most likely include “reach” as one of...