Insights On B2B Twitter From The Ludlow Group
Twitter for business remains a popular social marketing outlet because of its uncluttered interface and live updates. While some brands have the budget and established brand recognition to enjoy successful Twitter marketing campaigns, for smaller, lesser-known brands, as well as the B2B marketing environment, Twitter brand marketing is still an...
The Video Advertisements That Helped Humanize Big Brands
As consumers, we’re quick to critique a big brand’s marketing efforts, should they even come off as slightly offensive. However, for what seems like every 100 terrible big brand ads we see, there is one that stands out to grab us emotionally. Cynicism aside, these ads do succeed...
Certain Buzzwords That B2B Marketers Should Not Fear
In recent years, the idea of content marketing was considered a “buzzword”, however it is now a necessity in many, if not all, marketing campaigns. As marketers, we hear new buzzwords every day, adding to the already vast amount of marketing jargon. Sometimes, B2B marketers can get sucked into the...
How Our Love For Analog Technology Has Become A Luxury
For decades, analog was the primary means of recording information and playback. However, as technological advances in computing and data storage became more complex and widely available, it seemed as if the analog era was at the end of its life cycle. Although the digital format has changed the way...
The Problem With Planned Obsolescence In Apple Products
In today’s fast-paced consumer electronics environment, devices such as our smartphones and laptops are designed and manufactured with the intention that they would have to be replaced within a finite amount of time. In addition, some manufacturers don’t provide replacement parts, requiring electronics owners to get repairs done...
Examples Of How Big Brands Market To Millennials
It’s no secret that brands try to appeal to millennials in their marketing campaigns. Thanks to social media, millennial pop-culture has now grown to include using emojis, memes, as well as phrases and lingo popular amongst the demographic. Big brands try to incorporate these things into their marketing messages...
The Ever-Changing Architectural Market And How Marketers Adapt To The Change
As a marketer, one has to be aware of market dynamics and how their fluidity affects how any target audience reacts to its movement. The architectural market is no different. Over the last ten years, there have been a whole series of changes, both good and bad. The economy, technology...
How Hashtags Can Hurt A Brand
Brands, big or small, will take on risks by simply being on a social outlet. What a hashtag campaign does is open up an impromptu forum amongst Twitter users that highlight experiences with a company. While brands hope for a positive reception, sometimes their hashtags take a turn for the...
Why Architects Choose Products: A Look Into Integrated Campaigns from Alucobond
When it comes to specifying a product to use on a building project, architects are most likely to consult other architects. Traditional print/digital ads and blog posts have proven to be effective for our clients, yet sometimes additional information can enhance the marketing effort. With an integrated campaign such...