The Must-Haves For A Blog In The Construction Products Market
An effective business blog has an abundance of components that contribute to its success....
The Common Social Media Mistakes Your Business Is Already Making
There is a common misconception regarding social media and business, that because of our personal experience using social media, using it for business is lateral and therefore easy....
Why Are Instagram Aesthetics So Important?
With over 1 billion users as of 2018, Instagram has emerged as one of the most influential social media platforms today. Whether you’re an influencer, company, sponsored blogger, celebrity, or a regular person, we all manage to find our way onto the platform, sharing videos and photos. Over the...
The Difference Between Using Social Media Personally vs. Social Media Marketing
As someone who spent their middle school years practicing HTML coding to perfect their MySpace profile page and their high school and college years scouring Tumblr, Facebook, Twitter and Instagram for content, growing up to become a social media manager seems like an occupation that would come naturally to me....
Why Fan-Made Works Should Be Taken More Seriously
Let’s talk fan-made works for a second, particularly fan art and fanfiction. There have been plenty of arguments questioning whether or not fan-made creative works should be considered valid in the world of content creation. In fact, fanfiction has often been referred to as writing that doesn’t require...
IHOB And Other Rebranding Blunders Over The Years
Do you order pancakes or burgers from IHOB? In case you don’t know what’s going on in the world of rebranding, IHOP, also known as the place you hit up to wash down stacks on stacks of flapjacks, in an elaborate marketing ploy, recently announced that it was...
Social Media Trends To Look Out For In 2018
2018 is here, and that means that a new wave of social media trends is expected to come in. Regardless of whether the newest fad comes in the form of an outlandish meme or YouTube’s newest golden child, the fact of the matter is that change is coming. There...
Social Media’s Role in the Architectural Market
We live in an age where copious amounts of information can fly across the world in a matter of seconds. In this era, content is king and there is an insatiable hunger for content that would quickly surface and become consumed. This cultural phenomenon in which massive amounts of data...
Why Wendy’s Brilliant Social Media Marketing Won’t Work For You
Large consumer brands, like Wendy’s, have had numerous successful runs on Twitter showcasing their more sassy side, but this concept does not work for everyone. Although clever and witty, when it comes to products manufacturers we don’t recommend you go around roasting your Twitter audience and here are...