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Marketing

A Millennial’s Guide: Marketing x Snapchat

Snapchat has come a long way since its September 2011 launch, from trying to absorb developers Evan Spiegel, Bobby Murphy, and Reggie Brown’s almost absurd initial concept of sending temporary images to having over 100 million users happily sending off seconds-long pictures and videos that are decked out in...

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Business Card Designs That Wouldn’t Get Trashed

Across all disciplines, business cards remain as the most practical method of introducing one’s business or services among prospective clients. They are a timeless, tangible gesture that have been exchanged for years, and continue to do so. However, many business cards meet their fate by being thrown into an...

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Social Media Mistakes Marketers Make

Terminology: When describing to clients social media terminology you’d be surprised how some marketers explain terms incorrectly. For instance, Twitter's potential reach is one of the most commonly misunderstood social terms. When submitting social analytics to explain ROI to clients, you will most likely include “reach” as one of...

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