When it comes to specifying a product to use on a building project, architects are most likely to consult other architects. Traditional print/digital ads and blog posts have proven to be effective for our clients, yet sometimes additional information can enhance the marketing effort. With an integrated campaign such as Alucobond’s “The Name Says It All” campaign, digital and print ads are supplemented with video interviews of architects highlighting their experience with the product and how it met their expectations.

The digital and print ads were abstract, using colored bars and the title of the architect’s interview. By clicking the ad or entering the URL on the bottom left-hand corner in a web browser, one can watch a short Q&A of the principal architect of an Alucobond project. These interviews contain a brief description of the project, including requirements from the clients and the ease of Alucobond’s ACM (aluminum composite materials) in custom fabrication and interlocking properties, for a perfectly fit finish.

Alucobond is a trusted brand leader amongst many architects worldwide, and “The Name Says It All” campaign strengthens that notion. With the support and satisfaction of trusted architects, we can expect to see more projects where Alucobond is specified.