The Must-Haves For A Blog In The Construction Products Market
An effective business blog has an abundance of components that contribute to its success....
The Importance Of Business Blogging In The Construction Products Market
Although social media outlets may differ for what works for any given company in the construction products market, every company can benefit from a business blog....
3 Helpful External Tools To Boost Your Social Media Savvy
For most companies social media presents a unique set of challenges. Your business may struggle with how to participate in the social sphere. Countless services exist with the promise of helping you achieve a more efficient social media presence. Here are a few free resources that can assist your company...
The Common Social Media Mistakes Your Business Is Already Making
There is a common misconception regarding social media and business, that because of our personal experience using social media, using it for business is lateral and therefore easy....
Why Are Instagram Aesthetics So Important?
With over 1 billion users as of 2018, Instagram has emerged as one of the most influential social media platforms today. Whether you’re an influencer, company, sponsored blogger, celebrity, or a regular person, we all manage to find our way onto the platform, sharing videos and photos. Over the...
The Difference Between Using Social Media Personally vs. Social Media Marketing
As someone who spent their middle school years practicing HTML coding to perfect their MySpace profile page and their high school and college years scouring Tumblr, Facebook, Twitter and Instagram for content, growing up to become a social media manager seems like an occupation that would come naturally to me....
Can You Actually Erase Your Digital Footprint?
We’ve seen it far too many times. Someone posting something questionable into the black void that is the internet in the past only to have it come around and biting them in the worst way years later. Take, for example, the infamous UC Davis pepper spray video, in which...
How Important Is Empathy When It Comes To Social Media
Over the years, social media has been regarded by many as a place where people are seemingly soulless and unfeeling. Anonymity gives every internet user a bit of courage to say and do things that they would never do in person. And while this ultimately points to an age of...
IHOB And Other Rebranding Blunders Over The Years
Do you order pancakes or burgers from IHOB? In case you don’t know what’s going on in the world of rebranding, IHOP, also known as the place you hit up to wash down stacks on stacks of flapjacks, in an elaborate marketing ploy, recently announced that it was...