Social Media Tactics In The Music Industry
In order to remain relevant in the music industry today, artists are typically required to constantly produce brand new content and maintain contact with their fan base. As an artist, your job isn’t only to entertain, but to also build brands. Through the decades, fan interaction with artists have...
Why Wendy’s Brilliant Social Media Marketing Won’t Work For You
Large consumer brands, like Wendy’s, have had numerous successful runs on Twitter showcasing their more sassy side, but this concept does not work for everyone. Although clever and witty, when it comes to products manufacturers we don’t recommend you go around roasting your Twitter audience and here are...
The Video Advertisements That Helped Humanize Big Brands
As consumers, we’re quick to critique a big brand’s marketing efforts, should they even come off as slightly offensive. However, for what seems like every 100 terrible big brand ads we see, there is one that stands out to grab us emotionally. Cynicism aside, these ads do succeed...
Iconic Soft Drink Gets A New Brand Logo and Packaging
The original lemon-lime soda, 7up, was introduced to consumers in 1929. Originally named “Bib-Label Lithiated Lemon-Lime Soda,” it once contained a mood-stabilizing drug that was marketed to cure hangovers. Since then, the formula for 7up has changed, and the brand is now controlled by two companies (Dr. Pepper Snapple Group...
Ludlow Wins Gold Davey Award For Campaign Work
The winners of The 2014 Davey Awards have been announced by the Academy of Interactive and Visual Arts and The Ludlow Group is among them. With nearly 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small...
Ludlow Wins Summit Creative Awards For Campaign Work
Out of more than 5,000 submissions from 24 countries Ludlow Group was named a Silver and a Bronze winner in the 2014 Summit Creative Award® competition for its creative work for Alucobond and 3A Composites Graphic Display USA. The Summit Creative Award (SCA) recognizes and celebrates the creative achievements...
The Beauty of Retro Branding
It’s common to see consumer product packages that utilize design techniques and trends that take visual cues from decades to centuries ago. While some companies tend to be hip and up-to-date with current design trends, as consumers, we can’t help but appreciate a piece of nostalgia that we...
Trends In Design
Trends always have a beginning, whether by way of designers creating something new or clients demanding something new. Graphic design, fashion design, music are all influenced by the modern world. No matter which country the design originates, all design seems to be somewhat influenced by the current trends of visual...
Ludlow Wins Platinum Marketing Effectiveness Award For Ad Campaign
To give a quick description of the product, GKD MediaMesh is a combination of stainless steel wire mesh interwoven with LED lights that is attached to a buildings exterior. The surface of the Mediamesh can then be used as a high tech media presentation featuring live broadcast or just conceptual...