The Importance Of Business Blogging In The Construction Products Market
Although social media outlets may differ for what works for any given company in the construction products market, every company can benefit from a business blog....
3 Helpful External Tools To Boost Your Social Media Savvy
For most companies social media presents a unique set of challenges. Your business may struggle with how to participate in the social sphere. Countless services exist with the promise of helping you achieve a more efficient social media presence. Here are a few free resources that can assist your company...
Can You Actually Erase Your Digital Footprint?
We’ve seen it far too many times. Someone posting something questionable into the black void that is the internet in the past only to have it come around and biting them in the worst way years later. Take, for example, the infamous UC Davis pepper spray video, in which...
What Does Our Future With Technology Look Like?
Technology today has developed to the point where what was once unfathomable decades ago is now a possibility. Entire libraries of information are accessible from a device that can easily fit in your back pocket. Cars are being built with the ability to not only operate off of renewable sources,...
Social Media Trends To Look Out For In 2018
2018 is here, and that means that a new wave of social media trends is expected to come in. Regardless of whether the newest fad comes in the form of an outlandish meme or YouTube’s newest golden child, the fact of the matter is that change is coming. There...
How Market Research and Brand Loyalty Contribute to Apple’s Success
For years, it was been widely believed that Apple didn’t conduct market research. In fact, the late Steve Jobs had a somewhat dismissive attitude towards focus groups. He reiterated that “customers don’t know what they want until you show it to them,” which really raised the questions: how...
Social Media Tactics In The Music Industry
In order to remain relevant in the music industry today, artists are typically required to constantly produce brand new content and maintain contact with their fan base. As an artist, your job isn’t only to entertain, but to also build brands. Through the decades, fan interaction with artists have...
The Dark Side of Live Streaming Culture
Last year, Facebook launched live video streaming to the one billion people using the site. Chief executive Mark Zuckerberg expressed desire for a product that would support the “personal and emotional and raw and visceral” ways people communicate. Today, live-streaming has become a major trend on social media used for...
Six Components of a Good Tweet
In the age of social media, people are highly dependent on information that comes from various social media platforms. Content is king in this day and age, and the information that you produce on your social media accounts can determine how influential you become in the social sphere. One successful...