As technology evolves and audiences shift their consumption of advertising from print to digital, the rebranding of B2B companies to fit into the digital age is necessary. It is important for companies to stay relevant to changes in the marketing atmosphere. Depending on how it fluctuates determines a need for a new direction in strategy and branding of a product. Our recent website rebranding work for Lumiflon USA, Alucobond and 3A Graphic Display are examples on refreshing a company’s image to today’s standards in website design.

With different devices being able to access the Internet, such as tablets and smartphones, responsive website design was the goal for all three clients. The interface is similar amongst desktops and mobile devices, for improved usability and aesthetics.

Interestingly enough, as featured before, our “Trusted Brand Leaders” campaign for 3A Graphic Display was a winner for a 2014 Gold Davey Award. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve.