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Cliff Houses That Push The Boundaries of Architecture
Residential architecture explores some of the most radical and opulent designs. While current trends tend to focus on size and sustainability, there are a few architectural designs that are pushing the physical limitations on which a home can be built. Houses built on cliffs have been around for a long...
The Porsche 911: One Of The Most Remarkable Sports Car Designs
The first thing you think about when you hear “Porsche” is the 911; a rear-engine fastback with unmistakable round headlights that are reminiscent of frog eyes. It’s become the symbol of the German automaker, whose roots began with the Volkswagen Beetle. Unlike Italian sports car manufacturers that will create...
The Problem With Planned Obsolescence In Apple Products
In today’s fast-paced consumer electronics environment, devices such as our smartphones and laptops are designed and manufactured with the intention that they would have to be replaced within a finite amount of time. In addition, some manufacturers don’t provide replacement parts, requiring electronics owners to get repairs done...
Examples Of How Big Brands Market To Millennials
It’s no secret that brands try to appeal to millennials in their marketing campaigns. Thanks to social media, millennial pop-culture has now grown to include using emojis, memes, as well as phrases and lingo popular amongst the demographic. Big brands try to incorporate these things into their marketing messages...
How Bad User Interface Designs Can Negatively Impact Customer Experience
When it comes to web design, it’s always in a brand or company’s best interest to design the best user interface possible. However, we as users sometimes come across bad design practices during purchases, newsletter subscriptions and even within social networking. What’s worse is that these inconveniences...
Logo Redesigns: The Good, The Bad, And The Ugly
As target markets get more technologically savvy and younger, brands take into account the need to rebrand or redesign in order to appeal to them. One of the most prominent changes that consumers may quickly notice is a logo redesign, which is subjected to criticism, thanks to the power of...
Eero Saarinen: The Mid-Century Modern Architect Of America
Responsible for some of the most iconic mid-century landmarks, Eero Saarinen was as much of an artist as he was an architect. As the son of already renowned architect, Eliel Saarinen, he was able to establish his own artistic identity. His architectural designs emphasized sweeping curves and arches, with as...
The Ever-Changing Architectural Market And How Marketers Adapt To The Change
As a marketer, one has to be aware of market dynamics and how their fluidity affects how any target audience reacts to its movement. The architectural market is no different. Over the last ten years, there have been a whole series of changes, both good and bad. The economy, technology...