Unconventional Campaigns For Seriously Spooked-Out Films
Halloween is upon us and in the spirit of All Hallows’ Eve, here is your obligatory spooky blog post for the year. To make things more interesting and relevant to the world of marketing, I figured that should we delve into a specific kind of advertising: Horror film marketing. Because...
A Millennial’s Guide: Marketing x Snapchat
Snapchat has come a long way since its September 2011 launch, from trying to absorb developers Evan Spiegel, Bobby Murphy, and Reggie Brown’s almost absurd initial concept of sending temporary images to having over 100 million users happily sending off seconds-long pictures and videos that are decked out in...
16 Resources That Will Make You Better At Social Media
There are so many social media platforms, different types of content to share and audiences to reach. How you go about sharing quality content, driving traffic to your website and ultimately creating leads for your business is a full-time job. Staying ahead of the curve can mean all the difference...
How Hashtags Can Hurt A Brand
Brands, big or small, will take on risks by simply being on a social outlet. What a hashtag campaign does is open up an impromptu forum amongst Twitter users that highlight experiences with a company. While brands hope for a positive reception, sometimes their hashtags take a turn for the...
The Hashtag And Its Growing Importance As A Branding Tool
The hashtag has proven to be an effective element in a social media strategy. One of our clients, 3A Composites Graphic Display USA, owns one of the most recognizable aluminum composite materials in the signage and display market, Dibond. By searching the hashtag #Dibond, which was virtually non-existent when we...
Why Marketers Do Not Need To Be On Every Social Outlet
Social media marketing has reached a plateau in the sense that it is no longer something new and exciting. Brands have embraced social marketing, for better or for worse. And there are countless self-proclaimed “social media gurus” worldwide. There are endless social media marketing resources that preach good practices, but...
Concerns About Social Media Reach In Its Current State
Since last year, the “big player” in the social media marketing atmosphere, otherwise known as Facebook, has prompted us about the decline in organic reach, telling marketers that they will have to “pay-to-play.” In general, marketers were (and still may be) opposed to the change, but nothing could be done...
Social Media And Its Use As A Market Development Tool
What are some of the macro effects of social media on the marketing process? At this stage in its development we typically tend to think of social media in terms of execution and measure it as such; number of followers, likes, clicks, etc. But maybe there is something we are...
Why Isn't Twitter Working For You?
In 2014, businesses are taking advantage of social media as outlets to distribute content; one of the most popular networks being Twitter. It’s free and easy to create a Twitter page, but there are certain behaviors that I’ve come across as obnoxious, annoying and even unacceptable. Here are...