Business Card Designs That Wouldn’t Get Trashed
Across all disciplines, business cards remain as the most practical method of introducing one’s business or services among prospective clients. They are a timeless, tangible gesture that have been exchanged for years, and continue to do so. However, many business cards meet their fate by being thrown into an...
Social Media Mistakes Marketers Make
Terminology: When describing to clients social media terminology you’d be surprised how some marketers explain terms incorrectly. For instance, Twitter's potential reach is one of the most commonly misunderstood social terms. When submitting social analytics to explain ROI to clients, you will most likely include “reach” as one of...
Zaha Hadid’s Take On Cultural Architecture
Regarded as one of the world’s most famous architects, Zaha Hadid’s architectural designs were as enigmatic as they were intricate. Drawing inspiration from the environments, both cultural and natural, in which they were erected. Her architectural projects were dynamic- emphasizing asymmetry, fragmented geometry and sensual contours. What Zaha...
Things Learned From “Yes, And-ing” In Improv Related To Marketing
Two little words formed the foundation for my foray into improv comedy and they are, “yes, and”. I can remember being beside myself with excitement sitting in my first class at The Push Comedy Theater in downtown Norfolk a few weeks ago. Between watching SNL religiously growing up and my...
Bob Noorda’s Legacy On Graphic Design
The work of Dutch-born Bob Noorda spans decades; the visual identities he has created for various entities can be characterized as succinct and effective. After graduating from the Instituut voor Kunstnijverheidsonderwijs (IvKNO) and moving to Milan, he transformed some of Europe’s popular brands and created his own firm, Unimark...
Insights On B2B Twitter From The Ludlow Group
Twitter for business remains a popular social marketing outlet because of its uncluttered interface and live updates. While some brands have the budget and established brand recognition to enjoy successful Twitter marketing campaigns, for smaller, lesser-known brands, as well as the B2B marketing environment, Twitter brand marketing is still an...
The Video Advertisements That Helped Humanize Big Brands
As consumers, we’re quick to critique a big brand’s marketing efforts, should they even come off as slightly offensive. However, for what seems like every 100 terrible big brand ads we see, there is one that stands out to grab us emotionally. Cynicism aside, these ads do succeed...
Certain Buzzwords That B2B Marketers Should Not Fear
In recent years, the idea of content marketing was considered a “buzzword”, however it is now a necessity in many, if not all, marketing campaigns. As marketers, we hear new buzzwords every day, adding to the already vast amount of marketing jargon. Sometimes, B2B marketers can get sucked into the...
How Our Love For Analog Technology Has Become A Luxury
For decades, analog was the primary means of recording information and playback. However, as technological advances in computing and data storage became more complex and widely available, it seemed as if the analog era was at the end of its life cycle. Although the digital format has changed the way...