Concerns About Social Media Reach In Its Current State
Since last year, the “big player” in the social media marketing atmosphere, otherwise known as Facebook, has prompted us about the decline in organic reach, telling marketers that they will have to “pay-to-play.” In general, marketers were (and still may be) opposed to the change, but nothing could be done...
Trends In Design
Trends always have a beginning, whether by way of designers creating something new or clients demanding something new. Graphic design, fashion design, music are all influenced by the modern world. No matter which country the design originates, all design seems to be somewhat influenced by the current trends of visual...
Timeless Poster Designs by Tom Eckersley
Tom Eckersley was known best for his iconic posters and as a former design professor at London College of Printing (now the London College of Communication). Some of his earliest known works were safety posters for the Royal Society for the Prevention of Accidents. Throughout his career, he designed posters...
Social Media And Its Use As A Market Development Tool
What are some of the macro effects of social media on the marketing process? At this stage in its development we typically tend to think of social media in terms of execution and measure it as such; number of followers, likes, clicks, etc. But maybe there is something we are...
Why Isn't Twitter Working For You?
In 2014, businesses are taking advantage of social media as outlets to distribute content; one of the most popular networks being Twitter. It’s free and easy to create a Twitter page, but there are certain behaviors that I’ve come across as obnoxious, annoying and even unacceptable. Here are...
Ludlow Wins Platinum Marketing Effectiveness Award For Ad Campaign
To give a quick description of the product, GKD MediaMesh is a combination of stainless steel wire mesh interwoven with LED lights that is attached to a buildings exterior. The surface of the Mediamesh can then be used as a high tech media presentation featuring live broadcast or just conceptual...
Tips For Finding A Social Media Presence Outside The Big Three
Finding a presence outside the better-known social media outlets is not easy. It takes research, and we’ll call it, social “know-how.” As stated in my previous column, popular outlets often seduce businesses. Instead of researching where their specific audience is and what outlets would be beneficial to them, they...
6 Blog Post Essentials To Complement Your Content
STEP ONE: Find a blog topic The topic you choose for your blog post should attract people in your niche. It should contribute to the idea of becoming a source of valuable information or entertainment for clients and prospects. You’ve most likely heard marketers say that “Content is King,...
The Secrets To Business Blogging In Any Industry
Business blogging is the most productive way for any company to achieve social media success. A stagnant website offers little in terms of search engine optimization (SEO). Blogging is often a method used to increase organic search ranking, by continuously producing new content to be indexed in search engines. Yet,...