Print Ads Of The Past Are Reminders Of Pop Culture
The reason old print ads are so nostalgic is because they capture the fads, trends, styles and atmosphere of the time they were published. They’re more than just advertisements of a product, they’re time capsules of pop culture. These ads from the 70’s, 80’s and 90’...
Ikea’s Brilliant Marketing Campaigns of 2014
2014 was a good year for Ikea’s marketing campaigns. They were bold, unique and altogether fun. From clever parodies of commercials and movies we know well, to an interactive “furniture rock wall,” we highlight these favorites as Ikea’s best ads of the year. Written by BBH Asia Pacific,...
Technology Trumps Design As We Remember The iPod Classic
In 2001, a new paradigm in portable music was realized. Only compatible with Macintosh users at its release, the iPod Classic was Apple’s answer to the growing MP3 player market. It gained popularity around 2004 with the help of increased compatibility to Windows users and creative advertising. With the...
Iconic Soft Drink Gets A New Brand Logo and Packaging
The original lemon-lime soda, 7up, was introduced to consumers in 1929. Originally named “Bib-Label Lithiated Lemon-Lime Soda,” it once contained a mood-stabilizing drug that was marketed to cure hangovers. Since then, the formula for 7up has changed, and the brand is now controlled by two companies (Dr. Pepper Snapple Group...
Why Marketers Do Not Need To Be On Every Social Outlet
Social media marketing has reached a plateau in the sense that it is no longer something new and exciting. Brands have embraced social marketing, for better or for worse. And there are countless self-proclaimed “social media gurus” worldwide. There are endless social media marketing resources that preach good practices, but...
Ludlow Wins Gold Davey Award For Campaign Work
The winners of The 2014 Davey Awards have been announced by the Academy of Interactive and Visual Arts and The Ludlow Group is among them. With nearly 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small...
Packaging Design That Enhances The Brand’s Image
One of the strongest influences in point-of-purchase is based on the aesthetics of a product’s packaging. The packaging of a product is usually the closest point of contact for a consumer before an actual purchase. Therefore, perceptions are conceived of the product’s quality and ability to fulfill the...
Guerilla Marketing By Major Brands
Guerilla marketing utilizes unconventional tactics in order to build brand recognition through engagement and awareness. What makes a guerilla advertisement effective is subject to how disruptive, unique and impressive it is to the targeted audience. Techniques such as graffiti, flyer posting and events are popular methods for smaller businesses because...
Ludlow Wins Summit Creative Awards For Campaign Work
Out of more than 5,000 submissions from 24 countries Ludlow Group was named a Silver and a Bronze winner in the 2014 Summit Creative Award® competition for its creative work for Alucobond and 3A Composites Graphic Display USA. The Summit Creative Award (SCA) recognizes and celebrates the creative achievements...