Tips For Finding A Social Media Presence Outside The Big Three
Finding a presence outside the better-known social media outlets is not easy. It takes research, and we’ll call it, social “know-how.” As stated in my previous column, popular outlets often seduce businesses. Instead of researching where their specific audience is and what outlets would be beneficial to them, they...
6 Blog Post Essentials To Complement Your Content
STEP ONE: Find a blog topic The topic you choose for your blog post should attract people in your niche. It should contribute to the idea of becoming a source of valuable information or entertainment for clients and prospects. You’ve most likely heard marketers say that “Content is King,...
The Secrets To Business Blogging In Any Industry
Business blogging is the most productive way for any company to achieve social media success. A stagnant website offers little in terms of search engine optimization (SEO). Blogging is often a method used to increase organic search ranking, by continuously producing new content to be indexed in search engines. Yet,...
Beneficial Social Media Tools In The Business To Business Market
Here at the Ludlow Group the majority of our clients are in the construction products industry. As such, we specialize in print, interactive, and social media marketing within that industry in particular. The following article was written for an online design publication, please comment below with your thoughts. Despite your...