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Social Media

A Millennial’s Guide: Marketing x Snapchat

Snapchat has come a long way since its September 2011 launch, from trying to absorb developers Evan Spiegel, Bobby Murphy, and Reggie Brown’s almost absurd initial concept of sending temporary images to having over 100 million users happily sending off seconds-long pictures and videos that are decked out in...

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How Hashtags Can Hurt A Brand

Brands, big or small, will take on risks by simply being on a social outlet. What a hashtag campaign does is open up an impromptu forum amongst Twitter users that highlight experiences with a company. While brands hope for a positive reception, sometimes their hashtags take a turn for the...

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The Hashtag And Its Growing Importance As A Branding Tool

The hashtag has proven to be an effective element in a social media strategy. One of our clients, 3A Composites Graphic Display USA, owns one of the most recognizable aluminum composite materials in the signage and display market, Dibond. By searching the hashtag #Dibond, which was virtually non-existent when we...

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Why Marketers Do Not Need To Be On Every Social Outlet

Social media marketing has reached a plateau in the sense that it is no longer something new and exciting. Brands have embraced social marketing, for better or for worse. And there are countless self-proclaimed “social media gurus” worldwide. There are endless social media marketing resources that preach good practices, but...

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Why Isn't Twitter Working For You?

In 2014, businesses are taking advantage of social media as outlets to distribute content; one of the most popular networks being Twitter. It’s free and easy to create a Twitter page, but there are certain behaviors that I’ve come across as obnoxious, annoying and even unacceptable. Here are...

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