Tinker Hatfield; A Name Eponymous to Sneaker Culture
When it comes to sneaker design, not many designers have a resume like Tinker Hatfield. Originally an architect designing Nike stores, he used his architectural background to design some of the most iconic sneakers to this day. His first shoe design was for his infant daughter in 1980. They were...
How Hashtags Can Hurt A Brand
Brands, big or small, will take on risks by simply being on a social outlet. What a hashtag campaign does is open up an impromptu forum amongst Twitter users that highlight experiences with a company. While brands hope for a positive reception, sometimes their hashtags take a turn for the...
The Skate-Able Home Of Jordan Hoffart
Professional skateboarder Jordan Hoffart grew up in Maple Ridge, British Columbia, just outside of Vancouver. In 2009, he turned pro, garnering sponsors such as Active Ride Shop, Vox Footwear and Bones Wheels and Bearings. By the age of 23, he moved down to Vista, California where he purchased a foreclosure...
Surreal Drawings By Geoff McFetridge
The work of LA-based artist Geoff McFetridge has been featured in campaigns from Spike Jonze, the New York Times, Nike, The Walker Art Center, and various skateboarding brands, such as Krooked and Girl. His personal blog is riddled with some of his drawings he creates in his spare time. His...
The Hashtag And Its Growing Importance As A Branding Tool
The hashtag has proven to be an effective element in a social media strategy. One of our clients, 3A Composites Graphic Display USA, owns one of the most recognizable aluminum composite materials in the signage and display market, Dibond. By searching the hashtag #Dibond, which was virtually non-existent when we...
Why Architects Choose Products: A Look Into Integrated Campaigns from Alucobond
When it comes to specifying a product to use on a building project, architects are most likely to consult other architects. Traditional print/digital ads and blog posts have proven to be effective for our clients, yet sometimes additional information can enhance the marketing effort. With an integrated campaign such...
Recent Rebranding Work From The Ludlow Group
As technology evolves and audiences shift their consumption of advertising from print to digital, the rebranding of B2B companies to fit into the digital age is necessary. It is important for companies to stay relevant to changes in the marketing atmosphere. Depending on how it fluctuates determines a need for...
Street Artist 1010 Creates 3D Illusions On Walls Worldwide
German street artist 1010 has painted mesmerizing 3D murals that explore depth with changing colors. He has worked on interior walls to building facades, and each is a masterpiece that adds individuality to the identity of the building. The shading and bright contrasting colors are done with precision to create...
Print Ads Of The Past Are Reminders Of Pop Culture
The reason old print ads are so nostalgic is because they capture the fads, trends, styles and atmosphere of the time they were published. They’re more than just advertisements of a product, they’re time capsules of pop culture. These ads from the 70’s, 80’s and 90’...