Tinker Hatfield; A Name Eponymous to Sneaker Culture
When it comes to sneaker design, not many designers have a resume like Tinker Hatfield. Originally an architect designing Nike stores, he used his architectural background to design some of the most iconic sneakers to this day. His first shoe design was for his infant daughter in 1980. They were...
The Skate-Able Home Of Jordan Hoffart
Professional skateboarder Jordan Hoffart grew up in Maple Ridge, British Columbia, just outside of Vancouver. In 2009, he turned pro, garnering sponsors such as Active Ride Shop, Vox Footwear and Bones Wheels and Bearings. By the age of 23, he moved down to Vista, California where he purchased a foreclosure...
Surreal Drawings By Geoff McFetridge
The work of LA-based artist Geoff McFetridge has been featured in campaigns from Spike Jonze, the New York Times, Nike, The Walker Art Center, and various skateboarding brands, such as Krooked and Girl. His personal blog is riddled with some of his drawings he creates in his spare time. His...
Why Architects Choose Products: A Look Into Integrated Campaigns from Alucobond
When it comes to specifying a product to use on a building project, architects are most likely to consult other architects. Traditional print/digital ads and blog posts have proven to be effective for our clients, yet sometimes additional information can enhance the marketing effort. With an integrated campaign such...
Street Artist 1010 Creates 3D Illusions On Walls Worldwide
German street artist 1010 has painted mesmerizing 3D murals that explore depth with changing colors. He has worked on interior walls to building facades, and each is a masterpiece that adds individuality to the identity of the building. The shading and bright contrasting colors are done with precision to create...
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Ikea’s Brilliant Marketing Campaigns of 2014
2014 was a good year for Ikea’s marketing campaigns. They were bold, unique and altogether fun. From clever parodies of commercials and movies we know well, to an interactive “furniture rock wall,” we highlight these favorites as Ikea’s best ads of the year. Written by BBH Asia Pacific,...
Technology Trumps Design As We Remember The iPod Classic
In 2001, a new paradigm in portable music was realized. Only compatible with Macintosh users at its release, the iPod Classic was Apple’s answer to the growing MP3 player market. It gained popularity around 2004 with the help of increased compatibility to Windows users and creative advertising. With the...
Iconic Soft Drink Gets A New Brand Logo and Packaging
The original lemon-lime soda, 7up, was introduced to consumers in 1929. Originally named “Bib-Label Lithiated Lemon-Lime Soda,” it once contained a mood-stabilizing drug that was marketed to cure hangovers. Since then, the formula for 7up has changed, and the brand is now controlled by two companies (Dr. Pepper Snapple Group...