The MESH Project Simplifies The Internet Of Things
The Internet of Things is soon going to become part of our daily lives. Google defines it as “a proposed development of the Internet in which everyday objects have network connectivity, allowing them to send and receive data.” The interaction between those objects ultimately creates a series of tasks that...
Disappearing Package Designs from Aaron Mickelson
Packaging can be the final deciding factor in a purchase decision when it comes to tangible products. Traditionally, a product’s packaging serves only as a presentation with no utility to the product itself. Pratt Institute alumni, Aaron Mickelson has imagined packaging that “disappears;” the products incorporate the packaging themselves....
Happy Holidays!
Happy Holidays from The Ludlow Group!...
Ikea’s Brilliant Marketing Campaigns of 2014
2014 was a good year for Ikea’s marketing campaigns. They were bold, unique and altogether fun. From clever parodies of commercials and movies we know well, to an interactive “furniture rock wall,” we highlight these favorites as Ikea’s best ads of the year. Written by BBH Asia Pacific,...
Technology Trumps Design As We Remember The iPod Classic
In 2001, a new paradigm in portable music was realized. Only compatible with Macintosh users at its release, the iPod Classic was Apple’s answer to the growing MP3 player market. It gained popularity around 2004 with the help of increased compatibility to Windows users and creative advertising. With the...
Iconic Soft Drink Gets A New Brand Logo and Packaging
The original lemon-lime soda, 7up, was introduced to consumers in 1929. Originally named “Bib-Label Lithiated Lemon-Lime Soda,” it once contained a mood-stabilizing drug that was marketed to cure hangovers. Since then, the formula for 7up has changed, and the brand is now controlled by two companies (Dr. Pepper Snapple Group...
Experimental Organic Textile Used In High Fashion Project
The Unseen studio’s research and experiments in textiles are the backbone of their couture. By pursuing innovation in the materials used in their projects, as well as design, they are able to realize some of the most unique pieces in high fashion. Their project, known as “Air”, utilizes reactive...
The Best Automobile Designs From Bertone
Founded in 1912, the Italy-based Bertone group’s humble beginnings were in creating quality horse carriages. After World War I, the company began designing automobiles; their first major contract being the Fiat 501 Sport Siluro Corsa, the world’s first high performance sports car, in 1921. In the decades to...
Why Marketers Do Not Need To Be On Every Social Outlet
Social media marketing has reached a plateau in the sense that it is no longer something new and exciting. Brands have embraced social marketing, for better or for worse. And there are countless self-proclaimed “social media gurus” worldwide. There are endless social media marketing resources that preach good practices, but...