![Lumiflon Logo](/content/images/2017/01/Lumiflon_Logo.jpg)
Objective:
Generate awareness for Lumiflon resin technology to a variety of market audiences:
- Architectural
- Maintenance
- Bridges
Strategy:
The SWOT analysis identified key advantages of Lumiflon:
- Next generation resin technology
- Expensive product with long-term benefits
- Need for product education
- Well established overseas
Strategic Considerations:
- Utilize a push-pull education focus. Push at the paint company chemist/consultant and then pull through at the Architect specifier level
- Webinars offered ideal and popular mechanism for target audience education
- Social media growing in its significance to build brand awareness
- Paint and Coatings Companies willing to co-promote
![Lumiflon Brochure](/content/images/2017/01/Lumiflon_Brochure.jpg)
Media Tactics:
![](/content/images/2017/01/Lumi_Pie_Chart.jpg)
![Lumiflon Website](/content/images/2017/01/Lumiflon_Web.jpg)
Results:
- Increase in website traffic
- Webinar CEU strategy has generated highly targeted and actionable sales leads which have led to an overall increase in sales volume