Objective:
Expand the awareness of the Mediamesh product outside of its current advertising medium niche
Strategy:
The SWOT analysis determined the following:
- Within the design process Architects view a building as having its own distinctive personality
- Certain building types are looking to diminish their bland appearance
- Use of large video screens are somewhat limited due to design inflexibility and daylighting issues
Strategic Considerations:
- Architects visit Architectural blog sites on a daily basis
- Video is becoming more popular as a research tool
- Social media is growing in its use by Architects
- Changing demographics of firms
Media Tactics:
Results:
- Over the last two years only a small percentage of the projects are advertising medium related, most are now Museum, Education and Healthcare building types.