The Common Social Media Mistakes Your Business Is Already Making
There is a common misconception regarding social media and business, that because of our personal experience using social media, using it for business is lateral and therefore easy....
Why Are Instagram Aesthetics So Important?
With over 1 billion users as of 2018, Instagram has emerged as one of the most influential social media platforms today. Whether you’re an influencer, company, sponsored blogger, celebrity, or a regular person, we all manage to find our way onto the platform, sharing videos and photos. Over the...
5 Ways to Avoid Creative Burnout
It happens from time to time. One day, you’re bursting at the seams with so many ideas, and the next, you can barely put a thought to a sheet of paper. Not many people open up about experiencing creative burnout, but everybody goes through it. Are there ways to...
Social Media Tactics In The Music Industry
In order to remain relevant in the music industry today, artists are typically required to constantly produce brand new content and maintain contact with their fan base. As an artist, your job isn’t only to entertain, but to also build brands. Through the decades, fan interaction with artists have...
Six Components of a Good Tweet
In the age of social media, people are highly dependent on information that comes from various social media platforms. Content is king in this day and age, and the information that you produce on your social media accounts can determine how influential you become in the social sphere. One successful...
Social Media’s Role in the Architectural Market
We live in an age where copious amounts of information can fly across the world in a matter of seconds. In this era, content is king and there is an insatiable hunger for content that would quickly surface and become consumed. This cultural phenomenon in which massive amounts of data...
Memejacking - Marketing Success or a Disaster in the Making?
Social media strategists are always looking for new, fresh ways of marketing to their audience in order to encourage better customer relationships and to establish strong brand loyalty. The world of social media is a dizzying, fast-paced maelstrom that requires quick, smart thinking in order to develop a solid social...
How Bad User Interface Designs Can Negatively Impact Customer Experience
When it comes to web design, it’s always in a brand or company’s best interest to design the best user interface possible. However, we as users sometimes come across bad design practices during purchases, newsletter subscriptions and even within social networking. What’s worse is that these inconveniences...
The Ever-Changing Architectural Market And How Marketers Adapt To The Change
As a marketer, one has to be aware of market dynamics and how their fluidity affects how any target audience reacts to its movement. The architectural market is no different. Over the last ten years, there have been a whole series of changes, both good and bad. The economy, technology...