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Marketing

Business Card Designs That Wouldn’t Get Trashed

Across all disciplines, business cards remain as the most practical method of introducing one’s business or services among prospective clients. They are a timeless, tangible gesture that have been exchanged for years, and continue to do so. However, many business cards meet their fate by being thrown into an...

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Social Media Mistakes Marketers Make

Terminology: When describing to clients social media terminology you’d be surprised how some marketers explain terms incorrectly. For instance, Twitter's potential reach is one of the most commonly misunderstood social terms. When submitting social analytics to explain ROI to clients, you will most likely include “reach” as one of...

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Insights On B2B Twitter From The Ludlow Group

Twitter for business remains a popular social marketing outlet because of its uncluttered interface and live updates. While some brands have the budget and established brand recognition to enjoy successful Twitter marketing campaigns, for smaller, lesser-known brands, as well as the B2B marketing environment, Twitter brand marketing is still an...

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Certain Buzzwords That B2B Marketers Should Not Fear

In recent years, the idea of content marketing was considered a “buzzword”, however it is now a necessity in many, if not all, marketing campaigns. As marketers, we hear new buzzwords every day, adding to the already vast amount of marketing jargon. Sometimes, B2B marketers can get sucked into the...

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The Problem With Planned Obsolescence In Apple Products

In today’s fast-paced consumer electronics environment, devices such as our smartphones and laptops are designed and manufactured with the intention that they would have to be replaced within a finite amount of time. In addition, some manufacturers don’t provide replacement parts, requiring electronics owners to get repairs done...

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Examples Of How Big Brands Market To Millennials

It’s no secret that brands try to appeal to millennials in their marketing campaigns. Thanks to social media, millennial pop-culture has now grown to include using emojis, memes, as well as phrases and lingo popular amongst the demographic. Big brands try to incorporate these things into their marketing messages...

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