The Price of a Logo, What Is Your Brand Image Worth?
The first logo, or trademarked brand symbol, dates back to the 1870s. The evolution of logos has allowed this symbology to become a critical attribute of any brand despite their industry. If executed correctly, a logo can represent a brand in absence of a name. It is fair to say...
Advertising To Architects, The Basics
I think it is fair to say that an architect is not a single person but rather a homogeneous entity defined by age, gender, race and social influences. Therefore, to target such an entity in advertising, no one focused approach will be successful. Rather, a combination of thoughts and execution...
Illustrator Transforms Classic Movie Posters With Retro Graphic Design
Belgium-born illustrator Laurent Durieux breathes new life into retro graphic design by using striking imagery to captivate a global audience. Becoming popular once again, despite advances in technology, the retro style was originally developed in the 1940s to adhere to the simplicity of the printing machinery available. Last year Laurent...
They Just Don't Make 'Em Like They Used To
Vintage movie posters are an incredible example of inventive advertising. Before the days of movie trailers, the posters told the stories. It was the designer's job to appeal to our emotions in a few brief seconds. In so doing, some of the greatest movie posters were created before fantastic technological...